Preheat the smoker to 200°.
Make the dry rub by combining the brown sugar, salt, pepper, chili powder, garlic powder, onion powder, mustard, and paprika together in a small bowl. Stir well to combine, set aside.
Coat the cream cheese in the dry rub. Gently press the seasoning into the cheese to help it stick.
Using a sharp knife, score the cream cheese in a cross hatch pattern.
Place the cheese in a cast iron pan, or just a sheet of foil will do too.
Put the pan in the smoker for 1 ½ to 2 hours, or until the center is warm.
Just before serving, drizzle honey over the top if desired.